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Business Development


Working closely with marketing professionals and underwriters, business development teams are the people who bring the strategy to market - from devising the route to new distribution channels to maximising internet sales. Companies in all sectors are increasingly looking for innovative ways of delivering sales initiatives, implementing sophisticated programmes of activities to engage with their customers and designing campaigns to achieve ambitious annual sales objectives.

  • Business Development Executive/Trainee
  • Business Development Manager
  • Head of Business Development

Qualifications required for business development careers

Although this area of work is open to all graduates, you may have a better chance if you have studied business, management or a related subject. International companies may also prefer graduates with modern languages.
Larger companies operating graduate training schemes usually look for a solid academic record and a good standard of degree (2:1 or above). However, in this discipline, academic qualifications are often deemed to be less important than attitude and abilities, especially commercial awareness, strong communication skills, adaptability and an ability to think on your feet.
It is possible to secure a role without a degree if you have completed a professional qualification from a body such as the Institute of Sales and Marketing Management.

Skills and qualities required for a career in business development

Most employers seek candidates with a passion for developing new business opportunities, the determination and ability to achieve results and solid customer service skills.

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