The risk taker's risk taker
Starting with its roots in marine insurance, Lloyd's has grown to become the world's leading market for specialist insurance.
In an increasingly risk-conscious world, hundreds of good ideas would never get off the ground without a way to reduce risk. Risk can't be eliminated but it can be managed and reduced. At its simplest that is what insurance helps you do.
But what happens to risks that are hard to price, large or otherwise difficult to quantify and understand? Lloyd's specialises in exactly these risks. You would be hard pressed to find more expertise and know-how on this subject. Understanding and pricing complex risk is at its heart.
Today the Lloyd's market covers some of the world's largest, most individual and complicated risks. From oil rigs and bridges to celebrity body parts; from airlines and sporting events to global banks, millions of people at home and at work are covered at Lloyd's.
Even showing a harmless film carries risk. In the early part of the 20th century, Lloyd's insured cinemagoers against death from excessive laughter while at the cinema.