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Saracens secure £9 million deal with Allianz


Saracens secure £9 million deal with Allianz

Allianz, the world's largest insurance company has secured a £9 million stadium deal with English rugby giants Saracens.

Based in Barnet, London, the new stadium, which will be known as Allianz Park, seats 10,000 and is due to open in February 2013.

The deal follows a six-year contract that also covers shirt sponsorship, and is thought to be one of the biggest commercial partnerships in the Aviva Premiership.  

Saracens Chairman Nigel Wray said, "Allianz is the largest insurance company in the world and we're a financial pygmy.  Touch wood, we've got a jolly good, well respected brand name, but we have to look after it and make it better and better."

He also went on to say of Allianz's already current sponsorship of German football clubs Bayern Munich and 1860 Munich, "We'd like to be the Allianz Arena's little baby brother."
This was the stadium that hosted the most recent Champions League final, where Chelsea emerged victorious (to see the stadium click here).

The sponsorship deal will help offset the £20 million that Saracens are investing in developing the new stadium - but the collaboration doesn't stop there.

For the past three years, Allianz has also been offering the club's players work placements aimed at helping their careers post-retirement.

To find out what it's like to work for a leading Fortune 500 organisation like Allianz take a look at Claire White's vidcast by clicking here.

 


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