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Jobseeking wisdom from Liberty Specialty Markets

Jobseeking wisdom from Liberty Specialty Markets

Applying for a Job in Insurance #2 – your covering letter

Not much more than a decade ago you would apply for a job by posting a hard copy of your CV, and you would include a cover letter to explain what role you were applying for and why you were interested.

As technology has advanced, email has become the standard method for applying for a role. This is beneficial for the applicant, saving you time and money, but there are also benefits for the recruiter as we can store your application and search for it a later date. 

Although the method has changed, employers still appreciate the information that was traditionally included in a cover letter although this can either be included in the content of the email or as an attachment.

Writing a good covering letter takes time. It must be written specifically for the role you are applying for. If you are applying for several roles it can be tempting to create a covering letter template and tailor it for each job but I strongly discourage this. As an employer reading covering letters it is easy to identify which letters have been written for your role and which have been slightly amended. 

The covering letter is your chance to explain to the employer what you know about the role and why you want it. Displaying a genuine interest in the role will make your application stand out.

Unless there are specific instructions from the employee, your cover letter should be made up of three components and a similar amount should be allocated for each:

Your interest in the role
Employers appreciate that you may be applying for lots of different roles but we want to see that your have a clear understanding and interest in the role we are considering you for. Read the job description and explain what it is about the role that has sparked your interest in applying.

Your interest in the organisation and sector 
Employers want to recruit candidates who understand the organisation, its purpose and values. Before you write your covering letter research the company through their website and LinkedIn and show your knowledge and understanding in your letter.

How your skills and experience support your application for the role
Once you have explained why you would like the role and want to work for the organisation, you have the opportunity to explain why you are the right person for the job. You should include your knowledge and skills that will support your application. The recruiter will have a copy of your CV along with your cover letter so make sure you are not just duplicating the information in your CV and instead linking your skills to the job description.

Less really is more with covering letters. Spend the time focusing on a handful of tailored applications and make a great impression with those you decide to focus on!

To read Sam's other two blogs on helping yourself to get that dream job, click here
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