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Good news for major insurer

Insurance giant Aviva has posted an increase in profits, taking the company to £2.55 billion by the end of 2010, those with graduate jobs in insurance may be interested to learn.

According to The Press Association, the firm has seen a rise of 26 per cent in its operating profits; attributed to the growing success of its life insurance offering and pension business.

Furthermore, a recent advertising campaign starring the comedian Paul Whitehouse could have had something to do with it. The adverts saw Whitehouse play a number of characters that cite the importance of and benefits from having adequate insurance.

Since the advertising campaign launched, Aviva reported that its sales and quotes obtained on the internet had increased by one-third, when compared to the same period's figures from the year before, in 2009.

The Wall Street Journal also reported that the figures showed "a strong rebound" for the company.

Other reports have suggested the cost cutting efforts put in by company chiefs helped to lower the outgoing costs, therefore improving profits.

It is thought around £400 million has been saved through efficiencies and cuts, allowing the company to beat its predicted £2.45 billion profits, which was provided by an analyst's forecast.

The chief executive of Aviva, Andrew Moss, told press that for the coming year, the company would focus on different areas: "We are going to focus on and invest in 12 key markets...and over the course of the next 6-12 months, I think that will become clear."

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