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Norwich City FC extends sponsorship with Aviva

 Norwich City FC extends sponsorship with Aviva

This week leading insurer Aviva announced that it has extended its shirt sponsorship deal with Premiership football team Norwich City (to see the new strip click here)

The new contract is for four years, starting from July 2012.   This takes Aviva's sponsorship relationship with Norwich up to eight seasons, the longest main sponsorship deal in the club's history.

So, why has Aviva done this? Well, the Premiership is the world's most watched football league (each match goes out to 650 million homes) and, for a global business, it provides a useful communication and marketing channel.

Anne Filatotchev, marketing director at Aviva said, "We are a business that trades in a global market and to have a partnership with a Premier League football club, where our brand is seen in millions of homes across the world every week, is a great asset to have. We are proud to be continuing this strong relationship for a further four years."

Norwich is also the headquarters for Aviva's general insurance business.  They have around 6,000 staff working in the city, so there is a strong linkage between club and company.  

Aviva isn't the only sector company that sees the benefit of shirt sponsorship. If you're a Manchester United fan then you will be familiar with their lead sponsor Aon - the world's number one insurance broker. 

However, further down the football pyramid in England and Scotland there are more relationships that often reflect the location of a company's head office:

. Doncaster Rovers - One Call Insurance
. Leeds United - Enterprise Insurance
. Oxford United - Bridle Insurance
. Southend United - Insure and Go
. Stirling Albion - Prudential Insurance 
. Elgin City - Clark Thomson Insurance Brokers

What about your local football club, wherever you are in the world? Are they sponsored by an insurer or a broker?  Let us know by commenting on this article.


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