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AIA announce long-lasting partnership with Spurs

AIA announce long-lasting partnership with Spurs AIA, one of the key Asian insurance companies, announced this week that they have become the key sponsor for Tottenham Hotspur until 2019. Their logo will adorn the front of the Spurs kit for all competitions for the next five seasons.

Mark Tucker, AIA Group Chief Executive and President, said of the new deal, “We are now delighted to be entering this new partnership with the club. They have a massive fan base in Asia and we look forward to helping them further expand their presence here, as we continue to grow our franchise and communicate the strength, breadth and depth of the AIA brand to consumers in our 17 markets around the Asia-Pacific region.”

AIA are the largest pan-Asian life insurer with over 90 years’ history in the region and more than 27 million individual policies spanning protection, savings, investment, retirement and wealth management. This latest move aims to solidify their position as “The Real Life Company”, showing their commitment to being a major part of people’s lives. As part of the new partnership, Spurs coaches and ambassadors, including Ledley King, will work with underprivileged children in selected AIA markets to further develop their interest in football, thus promoting a healthy lifestyle and teaching them about teamwork and leadership.

This move is the latest example of key companies in the sector providing sponsorship of Premier League clubs. This year AON are in their fourth and final year of their record breaking £80m partnership with Manchester United and the relationship has developed further with the UK broker, the largest in the world, signing an eight year deal worth £140m in which the club’s training ground will be renamed the AON training complex and the training kits rebranded.

Aviva have been proud sponsors of Norwich City FC since the 2011/12 season. Aviva and Norwich have worked together to raise the profile of Railway Children, a charity for young runaways as well as working with the Community Sports Foundation to benefit those in and around Norfolk.

It’s not just the Premier League that attracts support from major companies. Bayern Munich, the current Champions League holders, plays in the Allianz Arena, along with 1860 Munich, and Allianz, the Fortune 500 giant, has secured naming rights until the mid-2030s. This year, Allianz took the step of buying an 8% stake in the dominant Bundesliga club for €110 million.

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